Of all its uses and functionality, QR codes have been utilized extraordinarily in the world of marketing. Just think of how often you see them nowadays in your magazines, on the television, at the market, on the menu at the restaurant, etc. It is my belief that this trend is only going to increase, and why not? It brings such a convenience to the industry, a huge potential for easily sharing information between marketer and consumer, and in a user-friendly fashion. In fact a QR code can encompass every part of the transaction, from sales pitch to purchases.
There have already been many creative adaptations and QR codes usages by marketers, and it will be interesting to see more in the future. I’ve taken the liberty to include some links below that help demonstrate or elaborate on what I’m talking about.
- Reaching Mobile Customers Through QR Code Use – A quick post about how QR codes are being used, how they work, and evaluating the question “What’s the best strategy?”
- Marketing and QR Code Use – An online criticism and guide for marketer’s on how to properly use QR code technology.
- Perks of QR Code Use – A quick article post evaluating the prevalence of QR codes and their uses in the marketing industry.
- A Fashion Touch to QR Codes – Check out here how some marketers are adding a creative and visually stimulating touch to the QR code technology.