QR Codes & The World of Marketing

Of all its uses and functionality, QR codes have been utilized extraordinarily in the world of marketing. Just think of how often you see them nowadays in your magazines, on the television, at the market, on the menu at the restaurant, etc. It is my belief that this trend is only going to increase, and why not? It brings such a convenience to the industry, a huge potential for easily sharing information between marketer and consumer, and in a user-friendly fashion. In fact a QR code can encompass every part of the transaction, from sales pitch to purchases.

There have already been many creative adaptations and QR codes usages by marketers, and it will be interesting to see more in the future. I’ve taken the liberty to include some links below that help demonstrate or elaborate on what I’m talking about.